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14 MAY 2024
Paybox Ident Integrated in Magento
When selling certain products and services, online shop operators are required to verify customer identities. DELABYTE has integrated the identity solution Paybox Ident for a telecommunications service provider. Thanks to the integration, customers can now easily and conveniently verify their identities digitally – and the shop operator can legally demonstrate the legitimacy.
Overview of Paybox Ident
What is Paybox Ident?
Paybox Ident is an Austrian software solution for identity verification. Online shop operators can enable their customers to identify themselves directly online – via a bank account, photo ID, or mobile signature.
Who needs an identity service in their webshop?
Providers of products that require identification are legally obligated to verify the identity of buyers even when selling online – for example, when selling alcoholic beverages or activating a SIM card.
How does the integration in Magento work?
The provider of the identity solution offers a documented API for the integration. DELABYTE has developed a Magento module where the shop operator only needs to enter the URL to the service and their credentials.
Digital Identity Verification in the Magento Webshop
Shopping anonymously? That’s not always possible. In some cases, the law requires an identity check. For example, to activate a prepaid SIM card, one must identify themselves according to telecommunications law. Similarly, age verification is necessary when purchasing alcoholic beverages. Online retailers face the challenge of integrating such verification into the sales process and must also demonstrate that they have verified the legitimacy of their customers.
In practice, most shops rely on specialized third-party services, also known as "Identity as a Service" (IaaS) or "Know Your Customer" (KYC) platforms. DELABYTE, for example, has integrated the ID solution Paybox Ident for the educational mobile provider Educom into a shop based on Adobe Commerce / Magento.
"Integrating identity verification into a Magento-based webshop is straightforward. To make the integration as comfortable as possible for customers and shop operators, you should make good use of the data exchange possibilities provided by the API of the identity provider."
- Aljaz Delakorda, CEO of DELABYTE
Magento Module for Easy Control of the Identity Service
The provider of the identity service offers a documented API for the integration. Based on this, DELABYTE has developed a Magento module that handles the technical integration in the background and provides the shop operator with an easy configuration of the service.
Seamless User Journey – Customers Confirm Their Identity Directly Online
For customers, the identity verification process is similar to a payment process.
After ordering and registering, they first receive a prompt for the outstanding verification.
Once they start the verification, the shop redirects them to the third-party identity verification service. In the background, the shop transmits the first name, last name, and date of birth provided during registration directly to the identity service. This means the users do not need to re-enter their data.
On the third-party identity service page, customers follow instructions to verify themselves. Paybox Ident offers three methods for identification: online banking, photo identification, and mobile signature.
After verification, users are redirected back to the webshop. Verified data such as first name, last name, or date of birth can no longer be changed.
The SIM card is activated after successful verification.
Legal Proof of Completed Identity Verifications
For the webshop operator, it is important to document completed identity verifications while complying with data protection regulations. To enable the shop operator to meet their legal obligations, the result of an identity verification is stored in the Magento backend. In case of need, the operator can prove that a sale was made only after a successful identity verification.
